It’s widely acknowledged that home building is among the most profitable industries. However, the potential for increased profitability through social media marketing is often overlooked. Many home builders need to take advantage of significant revenue opportunities. After observing numerous clients face challenges in this area, we decided it was essential to show how to leverage social media marketing for home builders to drive consistent business results effectively.
Dive Into The Strategies Needed for Social Media Marketing for Home Builders
1. Offer Value in Exchange for Contact Info from Potential Home-Buyers
To sum this up in 4 words:
Build a lead magnet.
What is a lead magnet? A lead magnet is a free offer that collects contact information to sell your services eventually.
For example, a painting contractor mainly working on residential remodeling jobs may offer a video training course, “How to Remodel Your Home on a Budget,” that people can view only after giving away their email addresses.
This is the most genuine and reliable way to collect email addresses. This can be a hit-blowing effort to make your constuction business grow.
2. Give Advice for Free on Facebook
I ask every home builder to pick up their phone and start recording themselves and their work. It’s 2024, and everything points towards social media marketing for home builders. People are more attracted to faces than to businesses.
So, if you want your construction business to grow, you need a face to brand your company. And what is better than building your brand on one of the biggest social media platforms, Facebook? So, start recording your construction portfolio progress in your office or on a construction site and present it to your potential customers on Facebook.
Keep in mind that Facebook has cracked down on the reach of various businesses. Only 1-2% of the many people see the content. But don’t let this thought down your idea of social media marketing. Even if nobody views it, which is impractical and unrealistic, you are still contributing to your business.
It’s charming when people see your advertisement and check your social media profile. So keep posting. If you have any questions or hesitation about posting, you can contact our professionals, who can offer consultation and all the relevant services.
3. Advertise for Free on Instagram: A Social Media Marketing Guide for Home Builders.
Instagram is an ideal platform for Social Media Marketing for Home Builders to showcase their completed homes.
Instagram is not the same platform as Facebook, so don’t treat them the same way. Firstly, Instagram has a better organic reach than Facebook. People viewing the content isn’t an issue there. Secondly, Facebook is a standard platform for building your name as a professional home builder.
Meanwhile, you should use Instagram to display beautiful artwork in your completed homes. Make a planner to post content on Instagram. Once you have planned what to include in your published content planner, it’s time to bring it to the world.
Instagram is a showroom where you can display your expertise in the construction field. It is designed for you to show off your products. Make sure to make them attractive, as this is the platform people use for their aesthetic and artistic displays. Whenever your potential clients purchase a house, they will use it as proof of their excellent choice and your portfolio.
If you are hesitant or don’t feel good about posting it yourself, there’s a solution. Simply hire a social media management agency. It may be costly, but the results will surprise you.
4. Combine Facebook and Instagram on LinkedIn
LinkedIn has a more business-like vibe. People don’t browse their timelines for entertainment; they want to build professional profiles. Creating a professional profile and personal brand is a jackpot in this fast-paced world with stiff competition.
Yes, blending your Facebook and Instagram profiles and using them to build your LinkedIn profile is advised. This is one of the best strategies on this platform. LinkedIn has a great organic reach. A large audience views the posts people upload there, and this reach increases when people add hashtags to the posts.
There are many other social media platforms besides these three, but you should use these three to the maximum to increase the reach and efficiency of your construction business. So, get creative and be ready to post the content.
If you’re not leveraging Social Media Marketing for Home Builders, you’re missing out on a key opportunity to connect with potential clients on platforms like Facebook and Instagram.
You might like this too: Construction Estimating 101
5. Offer Finance Packages
If you are wondering about the things that people love, one of them is taking advantage of the big deal. The excitement of saving money and nurturing the relationship with the company you purchased the goods from is on another level. If you are new in the field of construction and looking to stand out among others and have yet to offer some budget-friendly deals, this is the point where you should think about it seriously.
On the other hand, if you are already offering finance packages, it is time to sell them. As I mentioned in tip #01, if you set up some advertising content on Facebook and build a lead magnet with potential clients interested in buying a house, you will be deeply moved by the results.
If you don’t have expertise in advertising on social media platforms like Facebook, it’s time to hire a freelancer or a social media marketing agency.
6. Engage with Your Audience on Facebook
Earlier in this article, we discussed the insights of posting content on social media platforms. Now, we will look at how to engage with people interested in your content. For now, let’s just focus on Facebook. If you act upon the strategies described in this article, you will have a lot of content on your page and a massive audience that engages meaningfully with you.
General contractors or home builders are always busy with their jam-packed schedules of office and site visits. But it’s essential to spare some time to engage with the audience interacting with you on social media. It is critical to talk to people or simply like and respond to their comments beneath your posts. This may be time-consuming, but your construction business must grow and stay competitive.
7. Engage with Your Audience on Instagram
Engaging with your audience on Instagram is the same as engaging with your audience on Facebook but with a little twist. Like, react, and respond to the maximum number of comments you can attend to. But here’s an additional tip.
You should visit the accounts of your regular or potential customers and leave some likes, reactions, or comments under their posts if they are your potential customers in the future. That’s it. Simple.
This serves as a goodwill ambassador for your brand and helps you increase your annual revenue. This is how large corporations win in the long-term race of competition.
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8. Engage with Your Audience on LinkedIn
LinkedIn can be a challenging platform for commercial contractors looking to engage in contractor advertising and construction marketing on social media. However, it offers significant opportunities for organic reach. By posting consistently, you can increase the likelihood of your content being viewed by a broad audience.
People want assurance that they’re making the perfect choice and purchasing a home from a company they genuinely like and trust. Effective branding plays a crucial role in this process. By consistently sharing valuable content with potential clients and engaging with your audience in a friendly and selfless manner, you cultivate trust and foster relationships in a constructive environment.
Over time, maintaining this approach will achieve more than just increasing the revenue; it will create a sustainable business that generates income for years.
Those new to the platform often need clarification about where and how to begin. We advise starting with a list of content ideas and posting them regularly. If time is a constraint, consider hiring a team to assist you.
9. Put Important Links in Your Posts
Be sure to link to important pages on your website in your posts. This is a fundamental tactic, but it’s often overlooked, so let this remind you to do that.
10. Document Your Day to Build Brand
This strategy is the secret to standing distinct among others and growing your business. You do not need to think about new content; you must post it daily. Instead, you can simply go through your routine and keep it recording, regularly performing your tasks and posting it on the platform.
I explain this to you through a practical example. Suppose you are a successful home builder generating substantial annual revenue. You want social media to market your construction business and grow your brand.
How are you going to achieve this? By bringing as much value as possible to the marketplace. Document all the exciting things in your routine or get tips or construction solutions for daily problems.
11. Reach Out to Contractors in Your Area
Once you have your target audience, content, and your team, it’s time to approach them on platforms commonly used by the target audience, like Facebook. Among them are the contractors and homeowners who are your potential clients and with whom
12. Hire a Social Media Marketing Agency
Marketing a construction company aims to engage people attentively and build a powerful brand that appears in clients’ minds whenever they need construction solutions. Uploading content on social media platforms is not enough. You should send an ad to the people you want to work with and an invite that compels them to watch the content you upload and ultimately hire you for their services.
To effectively promote your construction company, it’s essential to build a team dedicated to advertising efforts, similar to the content creation team. If you’re considering hiring for this purpose, you should focus on the following positions:
- Online Campaign Manager
The Online Campaign Manager is responsible for managing paid social media marketing initiatives. This role involves overseeing and monitoring social media campaigns that promote your construction services. Additionally, the manager controls and reviews video scripts and online content related to construction marketing.
- Creative Director
The Creative Director oversees the design and templates used in the construction company’s marketing efforts and guides the overall creative direction of construction marketing strategies.
If you want to boost your contractor marketing, hire a complete social media marketing agency. Both sides have pros and cons, but ultimately, it’s your choice.
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13. Hire an Estimating Firm so You Can Focus More on Social Media Marketing
Most contractors work 60+ hours a week, so they don’t have time to do everything themselves. If you want to grow your business, you need to be the head of sales personally and delegate everything else.
One effective way to save time is to hire an estimating firm for the bidding process to win projects. You can’t always sit in the office managing and planning the estimates. We know this, so we offer estimating services so you can stand out among others in the construction field.
14. Network with People of Interest
To grow your social media presence as a home builder, use the $1.80 strategy. This involves researching the top 10 hashtags in your industry, looking at the nine best posts for each, and leaving a thoughtful comment on each one. You will make 90 comments in total, which is why it’s called the $1.80 strategy.
Start with Instagram and search for a relevant hashtag, such as #homebuilder. Go to each top post and leave a meaningful comment. Avoid being spammy or desperate; instead, aim for genuine, relevant comments that help you connect with key accounts in the industry.
After liking and commenting on each post, move on to the following hashtag and repeat the process. You can find related hashtags under the “Follow” button, which is helpful.
Following this method, you can engage with a steady stream of posts. Whether you do 30 posts for each of the three platforms or 90 posts per platform, combining this with your content will help your brand grow over time and may even help you become a prominent figure in your area.
15. Advertise Promotions and Sales
If your home building company has a special offer, why not share it with a broad audience? Consider creating a Facebook ad to highlight exclusive offers that are available for a limited time.
If you need help setting up your Facebook advertising, hire a freelancer to manage your ad campaigns and ensure smooth operation.
16. Ask Clients to Shoutout Your Company on Social Media
Whenever you have a happy client who purchased a home from you, post it on social media. You must be wondering if everyone does the same. What makes it unique from the rest?
Asking the client to post it on their social media platform gives the advertising a more organic look. This kind of posting receives more praise and always serves as a referral, as people trust their friends and families more than any random salesperson. Effective social media marketing drives word-of-mouth and strengthens your brand, increasing your home-building company’s revenue potential.
17. Use Pinterest to Share Design Inspiration
“For Social Media Marketing for Home Builders, Pinterest is a goldmine to showcase home designs and attract design-focused buyers. Pinterest is a highly visual platform that can help you attract potential home buyers. Create boards showcasing your best projects, trending home designs, and tips for buyers. This approach positions your brand as a source of inspiration while drawing clients to your services. By pinning consistently and engaging with others on the platform, you can establish a solid presence and drive traffic to your website.
18. Host Virtual Tours or Live Q&A Sessions
Virtual tours and live Q&A sessions are excellent ways to connect with your audience in real-time. Use Facebook Live or Instagram Live to showcase ongoing construction projects or completed homes. During these sessions, answer common questions from your audience to establish trust and demonstrate your expertise. This interactive approach can make your brand more relatable and memorable for potential clients.
Conclusion
Here are my top 16 strategies for increasing your earnings in the home-building industry. The construction sector can be demanding, but leveraging social media and enlisting the right team members can significantly ease contractors’ challenges. If you found this information valuable, please explore our other insightful guides.
Most Frequently Asqed Questions
1. How to use social media for a construction company?
Social media marketing for home builders involves showcasing projects, engaging with potential clients, and sharing valuable content like tips, virtual tours, or promotions on platforms like Facebook, Instagram, and LinkedIn.
2. What social media is best for a construction company?
The best platforms for social media marketing for home builders are Facebook for building trust, Instagram for showcasing projects visually, and LinkedIn for networking with industry professionals.
3. Can you do social media marketing from home?
Yes, social media marketing for home builders can be effectively done from home by creating content, running ads, and engaging with potential clients through online platforms.
4. How do you market towards builders?
To market towards builders, use targeted social media strategies such as sharing project updates, engaging on LinkedIn, and creating lead magnets tailored to their needs.
5. How do you approach a builder?
Approach builders by engaging on platforms like LinkedIn, participating in industry discussions, and using social media marketing for home builders to showcase your expertise and value.
6. Who is the target market for construction companies?
The target market for construction companies includes home buyers, developers, and businesses seeking renovation or construction services. Social media marketing for home builders can help reach these groups effectively.
